Tuesday, May 18, 2010

Sienna for Piaget

British actress Sienna Miller has become Piaget’s face for their newest collection. 
The Swiss luxury watchmaker and jeweler brand is celebrating its 20th anniversary and for this reason it’s decided to choose a celebrity actress to endorse their brand. 
I must admit that I’m really excited about this collaboration since I’m a huge fan of Sienna’s ever since I saw “Alfie” for the first time. It wasn’t long until I was totally in love with her style and it’s been like that for six years now. Sienna was previously a face of Tod’s and Hugo Boss’ “Orange” perfume. She’s also an ambassador for International Medical Corps and Global Cool.
On Piaget’s Facebook page we can read why they chose Sienna Miller to be their face: “To commemorate 20 years of its much-loved Possession collection, Piaget is thrilled to announce an exciting new collaboration with one of the world’s most fashionable women, Sienna Miller. Sienna Miller is also a true fashion icon. Her effortless beauty and unforgettable style make her the perfect choice to embody one of Piaget's most successful jewellery collections ever.”
Finally today we can watch the behind-the-scenes footage on You Tube from the Piaget’s shoot in New York City.   Check it out below:

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