It was the news of the day, the news of the month or maybe even the news of the year so far! Balmain is the next fashion house which will collaborate with H&M on a limited collection. I can hear those ‘Yeahs’ and happy sounds made by fans all around the world, myself included. Who wouldn’t want to own a Balmain dress or a jacket at much more affordable price? I am sure you all would and if so remember to mark your calendars on November 5 2015 – get yourself ready – it will be a battle field I am sure.
#HMBalmaination – this new hashtag created by Olivier Rousteing – Balmain’s Creative Director - is already one of those trending on Twitter. Rousteing has a truly amazing talent for social media and he’s using it daily turning to gold whatever he touches. Now it’s time for H&M collaboration.
Balmain’s designer shared the news about the collaboration with the world during Sunday night’s 2015 Billboard Music Awards where he was accompanied by two of his army’s soldiers – Jourdan Dunn and Kendall Jenner. (Who else is dying over Kendall’s jacket?! Me – want!) It was a chance for us go get a sneak peek of what’s to come and boy oh boy – there are some pieces worth waiting for.
H&M has been collaborating with fashion designers for over 10 years now. Do you remember the first one with Karl Lagerfeld back in 2004? Later on came Stella McCartney, Versace, Marni, Isabel Marant and most recently Alexander Wang. Balmain’s charisma, edge and youthful approach to life thanks to Rousteing seems like a logical next choice.
I cannot wait until November and I am truly hopeful to be able to get my hands on some pieces. Did I mention this jacket yet? J