Sunday, February 23, 2014

Fast Fashion

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Just as it was stated on his t-shirt, Jeremy Scott showed that maybe he does not speak Italian but he definitely does know the language of Moschino. His collection for Italian brand that was shown during ongoing Milan Fashion Week  is already a huge success and bloggers and fashionistas all around the world proudly choose Scott’s designs and accessories for their street fashion styling.

Jeremy Scott is in my opinion Andy Warhol of our ages. In the times when we forget sometimes that fashion is simply fashion and is taken way too much seriously, he brilliantly reminds us it’s another way around while mixing haute couture with the cartoonish and fast food symbols of our times. Scott as always has fun with what he’s doing. He knows his pop culture and is not afraid to use it. Chanel inspired suit looks in his opinion just as good in McDonald’s red and yellow colors as in Chanel’s classic white.

It was Jeremy’s first collection for Italian brand after his appointment to the creative director role last year. He was definitely inspired by Moschino’s creator Franco Moschino who was never afraid to poke big names of fashion world. Apparently he was once even sued by Chanel  for taking the inspiration part way too far. Not anymore though. Jeremy’s playful and fresh approach keeps him unpunished. And we like it! Scott seems to be saying that fast fashion just like fast food comes and goes very quickly. And that’s good since his next collection will arrive on the runway and in stores in the next 6 months and we need to enjoy his latest collection while we can.

Right after the show Chiara Ferragni from The Blonde Salad was seen holding her iPhone with a new case from Moschino collection. It looked just like the models on the runway presenting ‘McDonalds’s‘Happy Meals' and I’m sure will become the biggest hit from the collection.

Runaway capsule collection is already available on the Moschino’s website and in stores. The iphone case from the collection can be yours for EUR 48 and “Happy Meal” leather bag for EUR 599,00.  

What do you think about Jeremy’s collection?

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